We help great brands find their way
For 50 years, The Wilkes Group has helped international beauty, wellness, and lifestyle brands successfully enter, establish, and expand within the United States.
As an independent, family-owned company, we combine decades of industry experience with modern systems, national retail relationships, and an integrated commercial approach designed for today’s retail landscape.
IMPORTING & OPERATIONS
A strong US presence starts with disciplined operational execution. We manage the entire foundation — from importing and compliance coordination to inventory management, warehousing, and nationwide fulfillment — so our brand partners can grow with confidence.
SALES & RETAIL DEVELOPMENT
We build thoughtful US retail strategies around each brand, product, and consumer segment. Through longstanding relationships across the retail landscape, our team identifies the right opportunities, develops retailer-specific strategies, and manages the sales process from presentation through placement and continued expansion.
MARKETING & BRAND MANAGEMENT
We develop and execute campaigns designed to build awareness, drive trial, support retail partners, and create lasting consumer demand. From positioning and creative direction to digital marketing, social media, e-commerce, public relations, and retail activation, every element works together to support national success.
Building together
Distribution is about far more than moving product. It is about representing a brand with integrity and stewardship, protecting its reputation, and maintaining the structure for sustainable, long-term growth.
We have partnered with numerous international brands to develop meaningful businesses in the United States. Some of those relationships have spanned generations. Others represent the next wave of brands we believe in.
Evian
Energiqa
Energie fruit
Borsalino
Pupa
Azzaro
Kneipp
Durance
Maxim’s
Pfeilring
Barielle
Kaloo
Bronnley
and many more...
We are always interested in meeting distinctive international brands with a strong identity, compelling story, and the ambition to build something enduring in the United States.
Founded in 1976
It all began in New York City with Coriandre by Jean Couturier, which took major department stores by storm. Since then, The Wilkes Group has built a reputation for world-class service, discerning taste, and an instinct for what comes next.
Our exacting standards and attention to detail have long defined the way we work. We approach every partnership with care, precision, and a deep sense of responsibility — qualities that have made The Wilkes Group a trusted and valued partner across the industry.
Decades later, that same ambition continues to shape our path forward.
Looking to grow your brand?
Whether you are preparing to enter the US market or looking for a partner to take an established business further, we would be happy to hear from you.